Architecting the DNA of Digital Worlds

Selene Jin turns complex systems into experiences people trust. A pioneer of Bitcoin UX whose patterns now shape the ecosystem, she now builds Cosma in pursuit of a childhood dream: that every IP can become a living universe, experienced, shared, and expanded across forms.

“Selene is firmly in the top tier of global design talent I have ever encountered.” - Wen-Tao Chan — Head of Global Design Standards, Fidelity

“Selene is firmly in the top tier of global design talent I have ever encountered.” - Wen-Tao Chan — Head of Global Design Standards, Fidelity

"She's the best UX designer I've worked with, a master at bridging vision with engineering reality." - William Casarin — Founder/CTO, Damus

"She's the best UX designer I've worked with, a master at bridging vision with engineering reality." - William Casarin — Founder/CTO, Damus

“Selene didn’t just lead design—she led a cultural shift.” - Samson Mow — CEO, JAN3; former CSO, Blockstream

“Selene didn’t just lead design—she led a cultural shift.” - Samson Mow — CEO, JAN3; former CSO, Blockstream

Leading Roles

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As founding designer and Director of User Experience, introduced design discipline to the organization and managed all design, user experience and web development resources.

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Led the UX discovery effort and design of SAP Digital Boardroom for the United Nations Industrial Development Organization to enhance decision-making around poverty reduction.

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Established the company's design and user experience standards, and helped launch a set of products and services that onboards sophisticated investors to Bitcoin.

Gaming, Transmedia Entertainment, Interactive Media, Fintech, Crypto, Social Impact

My Story

My life's work is the next chapter of human reality.

Games and anime shaped my childhood long before I started my career in technology. Early MMORPGs showed me that people could earn trust, build friendships, and be recognized for their actions before the physical world could impose its biases.

At my peak, I ranked #16 globally in WoW Arena. In that world, people knew me by my decisions, judgment, and leadership. After a viral interview revealed my offline identity, the respect and camaraderie I had earned through play were suddenly met with gendered assumptions and harassment.

That experience left me with the question I have been pursuing ever since: what would it take for digital worlds to expand what people can see in one another before the physical world reduces them to labels?

Bitcoin was one answer at the infrastructure layer. If virtual worlds were going to carry real stakes, value, labour, and ownership could not depend on old borders and banking rails alone. In Bitcoin, I learned how product and experience can shape trust when the system is new, abstract, and high-stakes.

Cosma is the next answer at the media layer. The worlds that shaped me were often trapped inside one format, one audience, one cultural doorway. Cosma helps IP travel across forms, so a game, anime, film, or story world can become playable, cinematic, shareable, and alive to people who might never meet it in its original form.

That is the company I am building: a way for worlds to move without losing the character and intent that made them matter.